Hi, I’m Lena, a User EXPERIENCE researcher.
Simply put, I make technology easier to use.
I specialize in researching users’ needs, processes, frustrations, behaviors and experience when it comes to technology, especially with technological products like platforms and SaaS - software as a service.
I’m skilled in aligning cross-functional teams, understanding business problems and delivering high-impact research that drives key product decisions and long-term strategy.
I live in San Francisco Bay Area and love to kayak in the waters of the bay.
UX Research PORTFOLIO
I had spent a lot of time in the past putting together a portfolio website, only to realize I can tell a better story through a presentation and that a .pdf format is a better user experience. Please request access to see my Google Slides by clicking the links.
Key findings from my research using user interviews, data analysis and observation drove the design of a new ad building feature for a creative software at Celtra, a B2B advertising technology company.
I conducted a survey to scope an evaluative research project with usability testing on user experience of trip planning with Google Maps. Personal research project at UC Berkeley Extension.
I established research practices and on-going reporting to understand user engagement with mobile and desktop ads at Celtra. By crafting compelling presentations for Fortune 500 clients and quarterly reports, we deepened understanding of user behavior and increased Celtra’s credibility in the advertising technology industry.
My research informed product development, a new feature, and increased understanding of who are our target users, all of which led to saving our users precious time while boosting quarterly revenue at MakerSights, a B2B retail technology platform.
I led end-to-end research for Adobe’s new learning tool, from organizing a stakeholder alignment workshop in the scoping phase to ensuring research insights directly influenced design decisions and product strategy by presenting them to a diverse range of stakeholders, including senior-level managers and executives.
Recent Work experience
MakerSights (San Francisco), Senior UX Researcher
2022 - 2024
Adobe (San Francisco), UX Researcher
2021 - 2022
Atlassian (San Francisco), UX Researcher
2020 - 2021
Celtra (San Francisco & Ljubljana, Slovenia), Product Researcher
2012 - 2017
Education
MA in Sociology
Program: Studies on Society, Science and Technology
Maastricht University, the Netherlands
BA in Sociology
Program: Social Informatics
University of Ljubljana, Slovenia