Hi, I’m Lena, a User EXPERIENCE researcher.
I specialize in researching users’ needs, processes, frustrations, behaviors and experience when it comes to B2B software products.
I’m skilled in aligning cross-functional teams, and delivering high-impact research that drives key product decisions and long-term strategy.
I live in San Francisco Bay Area and love to kayak in the waters of the bay.
UX Research PORTFOLIO
I had spent a lot of time in the past putting together a portfolio website, only to realize I can tell a better story through a presentation and that a .pdf format is a better user experience. Please request access to see my documents on Google Drive by clicking the links.
Key findings from my research using user interviews, data analysis and observation drove the design of a new ad building feature for a creative software at Celtra, a B2B advertising technology company.
HOW I creatively thought about
a research problem
I conducted a survey to scope an evaluative research project with usability testing on user experience of trip planning with Google Maps. Personal research project at UC Berkeley Extension.
How I ESTAblished user metrics and communicated findings with a compelling narrative
I collaborated with Data Engineering and developed metrics and benchmarks for measuring user engagement with mobile and desktop Rich Media ads. I packaged findings into public quarterly reports that increased Celtra’s viability in the advertising technology industry and allowed us to become leaders in ad campaign analytics.
My research informed product development, a new feature, and increased understanding of who are our target users, all of which led to saving our users precious time while boosting quarterly revenue at MakerSights, a B2B retail technology platform.
I led end-to-end research for Adobe’s new learning tool, from organizing a stakeholder alignment workshop in the scoping phase to ensuring research insights directly influenced design decisions and product strategy by creating engaging deliverables.
Recent Work experience
MakerSights (San Francisco), Senior UX Researcher
2022 - 2024
Adobe (San Francisco), UX Researcher
2021 - 2022
Atlassian (San Francisco), UX Researcher
2020 - 2021
Celtra (San Francisco & Ljubljana, Slovenia), Product Researcher
2012 - 2017
Education
MA in Sociology
Program: Studies on Society, Science and Technology
Maastricht University, the Netherlands
BA in Sociology
Program: Social Informatics
University of Ljubljana, Slovenia